David Crandall

Last updated August 16th 2011
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David Crandall

Euless, TX 76039 US


My LinkedIn

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Business Intelligence 

I create systems which enable people to make smart business decisions.

As a Business Intelligence expert, I specialize in helping businesses (from entrepreneurs and small business to publicly traded Fortune 100 corporations) use their data to make analytics driven business decisions instead of "gut instinct" best guesses.

With a passion for business and marketing, I have a unique way of creating solutions to business problems: Focus on what is successful instead of trying to make businesses well-rounded.

Smart businesses have systems that focus attention on their strengths.

I create those systems.

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Areas of Expertise 

  • Multi-Dimensional Warehouse Design
  • Business Intelligence
  • Report Authoring
  • Scorecards
  • Dashboards
  • Data Analysis
  • OLAP Cube Design and Development
  • Social Media Marketing and Branding
  • Location Independent Business Consultation
  • Graphical Information Design
  • Project Planning
  • Resource Allocation
  • Staff Management
  • Healthcare supply chain and group purchasing industry
  • Insurance brokerage industry

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Software Experience 

  • SQL Server Reporting Studio (SSRS) 4 Years
  • SQL Server Analysis Studio (SSAS) 4 Years
  • Cognos 7/8 2 Years
  • MS Expression Blend & Design 1.5 Years
  • MS SQL Query Analyzer 2000/5/8 6 Years
  • MS Enterprise Manager 2000 6 Years
  • Data Flux Power Studio 7.0 5 Years
  • MS Office 2003/7/10 7 Years
  • Adobe Illustrator 15 Years
  • Adobe Photoshop 17 Years

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Work Experience 

BUSINESS INTELLIGENCE LEAD

Dallas, TX

RBA Consulting

6/2011 - Present


Brought in to build Business Intelligence service line, assess scope of BI offerings, and work with sales and Microsoft BI teams to support clients. Developed sales demo and presented to prospective customer in cooperation with sales team.

Key results:
  • Designed and developed report health dashboard for publicly traded, multi-billion dollar corporation.
  • Created proposal and Statement of Work for an international corporation regarding full scale BI implementation.
  • Gathered and translated business requirements from subject matter experts and end users into technical specifications.

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DATA WAREHOUSE ARCHITECT and BI SOLUTION DEVELOPER

Dallas, TX

AmWINS Insurance Brokerage (formerly Colemont insurance Brokerage) through Max-Sys Solutions

12/2009 - Present


Designed and developed star schema based data warehouse and ETL process. Worked with Business Development team to gather requirements and create OLAP cube in SSAS 2008. Created reporting model for self-service enterprise use for consumption through Performance Point and Sharepoint. Developed numerous reports in SSRS to replace existing Excel based reporting solution.

Key results:
  • Evaluated existing BI solution, identified areas for improvement, and suggested new data model and reporting solution that involved integration of both self-service and IT developed reports.
  • Developed OLAP cube containing 18 years worth of sales data. Included multiple dimensions and measure groups, complex date related calculated fields, KPIs, and conditional formatting.
  • Designed and developed data warehouse based on operational systems and optimized for enterprise wide reporting. Data warehouse was designed using SQL Server 2008 and pulled data from servers running SQL Server 2000, 2005, and 2008.

Assignments:
  • Colemont Insurance Brokers: 12/2009 to Present

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BI DATA WAREHOUSE and REPORT DEVELOPER

Dallas, TX and Birmingham, AL

ZeroChaos

5/2009 - 12/2009


Developed full scale reporting solutions using SQL Server 2008 and SSRS 2008 which included the design and development of a warehouse database; complete ETL process; and reporting suite. Gathered requirements from various users on projects involving multiple companies. Documented design work and provided data dictionary and multiple templates for report developer who would inherit the product.

Key results:
  • Created a reporting suite for finance department for financial client.
  • Assembled and converted business requirements from multiple developers and users spanning across more than one company into technical specifications and data warehouse design.
  • Trained report writer on how to use Star Schema Data Warehouse and SSRS 2008

Assignments:
  • IBM/Imagine Solutions/Regions Financial Corp: 5/2009 to 10/2009

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MANAGER OF DATA STRATEGY AND MODELING

Dallas, TX

Broadlane, Inc.

3/2007 - 4/2009


Responsibilities included developing a business centric data warehouse model which replaced an archival structure as source of BI reporting. Developed process for incorporating data into a scalable reporting environment designed to facilitate end-user business requirements. Managed adopted process which allowed IT projects an avenue for satisfying reporting requests while integrating new data into warehouse environment. Liaison with IT BI group to facilitate Microsoft and Cognos based solutions and with executive level staff to create data strategy to be adopted company wide.

Key results:
  • Created a reporting suite for finance department that made live data readily available.
  • The same data was previously only available as a static data set that was created once a month by two managers and a director over the course of 3 days each month. At the company's average rate of $50/hour for internal employees, this one reporting suite saved $3,600 a month ($43,200 a year).
  • Created a dahboard for analysis group using benchmarked data that was delivered to external customers
  • The same data had previously been the sole responsibility of one full time manager. This dashboard enabled the manager to take on new projects and responsibilities while still having the benchmark reports available for customer use. At the company's average rate of $50/hour for internal employees, this one dashboard saved $102,000 a year.
  • Designed multi-dimensional SQL database structures for numerous projects using common dimensions within a singular data warehouse environment.
  • Created OLAP cubes in SQL Server Analysis Services 2005 & 2008 for company wide use. The data being compared in the cubes had never been available together in the same application previously.
  • Developed analytical and reporting solutions using SSRS 2005/2008 (Reporting Services), SSAS 2005/2008 (Analysis Services), and Cognos 7/8.
  • Gathered and translated business requirements from subject matter experts and end users into technical specifications and data warehouse design.
  • Directed multiple teams to create a comprehensive data structure and strategy for company.
  • Managed and directed upgrade from Cognos 7 to 8 and later from Cognos 8 to SSRS 2008.
  • Documented CMMI Level II Process for gathering business requirements and integrating data with warehouse.

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TEAM LEAD FOR SUPPLY CHAIN DATA MANAGEMENT

Dallas, TX

Broadlane, Inc.

11/2005 - 2/2007


Responsibilities included directing team of developers which focused on the analytics and improvement of healthcare supply chain related data issues. Developed improved applications, more effective procedures, and data handling processes. Personal initiative in expanding job description has led to concurrent responsibilities included handling all incoming customer item masters, continued development of contract and pricing diagnostics of item masters and accounts payable information, and facilitation and support of multiple cleansing, quality assurance, and maintenance teams.

Key results:
  • Directed team and collaborated with other departments in the development of processes to improve item master integrity which helped to identify ordering errors, contract disputes, and providers paying the wrong prices for their supplies.
  • Streamlined a process (previously requiring 40+ contractors) to be effectively completed by a team of 4 full time employees. At an average rate of $65/hour for contracted resources and $50/hour for internal, this saved the company $19,200/day ($2,448,000 over the remaining 6 month period of project).
  • Managed data flow and facilitated successful completion schedules for highly critical data management project.
  • Researched, developed, and established internal application for multiple customer item masters and accounts purchasing data which reported purchasing price discrepancies, errors within contracting matrix, item master integrity, unrecognized vendors and products, and side by side comparisons of each customer. Functionality of this application beneficially affected multiple departments, improved recognition rates of vendors, products, and contracts, and led to increased savings and revenue.
  • Advised as subject matter expert and helped direct large scale proprietary software development which was implemented for all customer cleansing and maintenance groups within company.
  • Created training material and taught classes on MS Access 2003, MS Enterprise Manager 2000, MS Query Analyzer 2000, Dataflux Power Studio 7.0, and other proprietary applications.
  • Organized regularly scheduled focus groups for the purpose of improving inter-departmental relationships and proactive process improvements.

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TEAM LEAD FOR ITEM MASTER QUALITY ASSURANCE ANALYSIS

Dallas, TX

Broadlane, Inc.

8/2004 - 11/2005


Quality assurance analyst with solid knowledge of healthcare related vendor and product knowledge. Extended job responsibilities to include interactive support for multiple customer related groups and India outsource provider.

Key results:
  • Developed improvements and process standardization for quality assurance regarding item master cleansing projects.
  • Partnered with research analysis teams to develop application which housed the item master quality assurance review environment.
  • Enabled offshore provider to effectively maintain continuous data interaction between disconnected networks and databases.
  • Supported migration of cleansing and maintenance processes and databases from MS Access based architecture to SQL Server 2000 environment with total database structure and application enhancements.
  • Asked to assess underperforming data management group and made recommendations for procedure and structural improvements resulting in process reorganization and change in position and responsibilities.

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ANALYST FOR ITEM MASTER RESEARCH, CLEANING and ANALYSIS

Dallas, TX

Broadlane, Inc.

12/2003 - 8/2004


Healthcare related product and vendor research analyst. Extended job responsibilities to include acquisition of information regarding vendor websites, vendor research and classification, and documentation of current processes and procedures.

Key results:
  • Researched healthcare and related products for item master maintenance and cleansing initiatives.
  • Created comprehensive Access and SQL database of vendor websites which became a standard resource for multiple groups
  • Investigated manufacturer, distributor, and service vendors and maintained classification and relational information in both internal and customer databases.
  • Defined basis for ETL (extract, transform, and load) procedures for major customers.
  • Partnered with coworkers, customers, and vendors to meet and exceed scheduled SLAs.
  • Collaborated and managed the creation of training documentation for item master cleansing, vendor research, and customer database import procedures.

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Recommendations 

Director of Continuous Improvement:
"I have known David personally for 8 years and worked with him within the same group at Broadlane for 4 years. With his expertise in business intelligence development, David created many innovative ways to view existing and new business opportunities for both internal and external Broadlane clients. In addition to his business background, David always brings an approachable and hardworking personality to the work environment. I would recommend him for any organization looking to increase its arsenal of valuable resources."

Sr. Business Intelligence Developer:
"I have had the pleasure of working as a Business Intelligence Developer at Broadlane and reported directly to David. He has been one of the best and certainly the most live able managers I have had in my career. With a friendly demeanor, David always showed the right balance of management and trust in his relation with direct reports.
I can recall the attention to detail David displayed when he was bringing me up to speed with various business groups of the company our team interacted with. This shows his commitment towards making life easy for everyone using the company's reports.
Along with excellent knowledge of Business, David's keeps himself up to date with the current BI technologies and trends and has also helped me and his other co-workers stay current in our areas.
I strongly recommend David and I also feel very confident that he would be a valuable addition to any company."

Director, Client Analytics:
"David has a unique set of skills that make him a tremendous asset to any Business Intelligence team. He has a depth of data warehouse knowledge from designing and building our company's data warehouse, and he has experience in several reporting tools. In addition, he has a creative mind that allows him to think though solutions from many different angles and provide ideal alternatives that no one else has thought of. His creativity also allows him to design clever, attractive, and effective reports that meet the user's requirements and are very user friendly. Most importantly, David has exceptional communication skills. His communication style allows him to effectively work with both business users and technical staff, and he is able to describe complex issues in simple terms. David is a pleasure to work with, and I would highly recommend him."

Director, Technology Services:
"David is an excellent developer and product visionary. His leadership and vision has contributed to our overall success in our informatics offerings. One of David's greatest strengths is his ability to communicate with both the business and the technical teams. David has played this role in many positions while at Broadlane. This skill alone makes him a highly sought after resource. I highly recommend David to anyone who needs strong leadership and a visionary."

Manager BI Solutions:
"I had the pleasure of managing David while he was part of the BI group. David brought incredible value, insight and dedication to our group. David always displayed a great curiosity for learning new methods and technologies that helped improve the BI group and the end user experience. He will be a great asset to any BI team and I highly recommend him."

SVP of Technology:
"David is an excellent analytical data architect with an eye for user experience and design. His business intelligence and data warehouse skills are impressive to say the least. I highly recommend David to any organization looking to improve their informatics offering."

Director of Social Media/Editor in Chief:
"I talk to David on a fairly regular basis about blogging and social media. Earlier this week I invited him to be a guest on my podcast. I can confidently say that one simple idea that he gave me is likely going to help me to create thousands of dollars in value for my company. Taking that one simple idea came up with close to a dozen new social media ideas that I hadn't thought of before."

Client:
"I was actually David's first "official" coaching client. His knowledge of business intelligence was tremendous in helping me gather my thoughts and ideas, and his coaching helped me to laser-beam focus those ideas into ACTION.
Due (almost fully) to David's coaching, I was able to launch my first info-product this year, on time, and with almost no problems. Not only did he help me to get the product out the door, but he also offered his services as a graphic designer to help me design the cover logo!
David is a first-class act, and if I don't ever use a different business coach, I'll be MORE than satisfied using his services!"

See my page on LinkedIn for more details

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Additional Sites 

Additional Websites:
My BI Marketing Presentation

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Keywords 

  • Business Intelligence
  • Microsoft BI, SSRS, SSAS
  • OLAP Cubes
  • Analytics and Infographics
  • Brand Management
  • Social Media Marketing
  • Author and Speaker

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